Work

Product Work

AllocateOS, Builderly, Global Business Bulletin, Reclaim, and product experiments.

Featured Case Studies

Products with deeper documentation and real decisions.

Launched and iterating

AllocateOS

A productivity platform that helps ambitious people treat time like an investment portfolio.

Role
Founder & Product Lead
Category
SaaS · Consumer · AI Products
Key challenge
Making a crowded productivity category feel new by changing the mental model rather than adding features.
In development

Builderly

An AI-powered go-to-market operator designed to help early-stage founders move from product launch to repeatable growth.

Role
Founder & Product Lead
Category
AI Products · SaaS · B2B
Key challenge
Turning go-to-market from generic advice into an executable, context-aware operating layer.
Prototype

Global Business Bulletin

An AI-powered global business intelligence platform designed to turn fragmented international news and market data into actionable insights.

Role
Product Creator & Product Lead
Category
AI Products · B2B · SaaS
Key challenge
Turning fragmented global information into structured, decision-ready intelligence.
Concept and MVP planning

Reclaim

An emotionally intelligent AI companion designed to support women rebuilding their identity, confidence, and routines after difficult life transitions.

Role
Product Creator & Product Lead
Category
AI Products · Consumer
Key challenge
Designing emotional support that is genuinely helpful while remaining safe and boundaried.

Product Experiments

Not every product is meant to become a company. Some are experiments used to explore customer needs, product mechanics, emerging technology, and new business models.

Experiment

Roadmapr

An experiment in making roadmap communication simple enough for teams that do not need enterprise tooling.

Role
Product Creator
Category
SaaS · B2B

Case study in progress

Experiment

Validation Studio

A prototype for structuring early idea validation — assumptions, evidence, and go/no-go decisions.

Role
Product Creator
Category
AI Products · B2B

Case study in progress

Experiment

Let's Lock In

A consumer experiment exploring accountability and shared focus sessions as a social behaviour.

Role
Product Creator
Category
Consumer

Case study in progress

Want to talk through any of these products in detail?

I am happy to walk through the research, decisions, and tradeoffs behind each one.